Can the West breach China's great walls?IndependentLevi Strauss, the jeans maker, withdrew from the Chinese market in 1993 over concerns about sweatshop labour and human rights abuses, only to announce it ...and more »

New stores (April 1–7)Time Out New YorkBDC is also one of the few stores in the country to stock LVC, a line that replicates Levi's jeans from the 1960s–80s ($250–$395). As an added bonus, ...

Get on The Brand WagonAmerican DrycleanerPerception is what makes people pay more money for Sean John jeans than they would for Levi's. The Product is the same (jeans) and the Place is the same (in ...

A Plan for Spot.Us to Use Community-Centered AdsMediaShift Idea Lab (blog)But let's use Levi Strauss purely as an example. What is a memorable Levi's moment you've had? You buy Levi's jeans because... (multiple choice answer). ...

The Voice of Russia“Made in the USA” label disappearingThe Voice of RussiaThe last pair of Levi's jeans, for example, which was made in the USA, was in 2003. The jeans, which had once been a fashion statement, ...

A lesson in Russian that we can understandMonroe News StarLike that moment when you reach for your keys and find a crumpled, forgotten $20 bill in the pocket of your just-washed Levis, life kindly throws you a ...and more »