Defining Moment: A housewife's request starts the jeans bonanza ...Financial TimesHe approached his cloth supplier, Levi Strauss, suggesting they form a partnership. Strauss was a wholesaler of “dry goods” who had moved from New York to ...

PSFKLevi's And The High-End HipsterPSFK... point out that Levi's missed out on the “premium denim craze,” when brands like Diesel and 7 For All Mankind reguarly introduced high-priced jeans, ...

Threadless.com adds direct response surveys, coupons to e-commerce platformDM NewsLevi's recently launched a social media tool that lets consumers shop for jeans from the social networking website. “Social media gives us a natural way to ...and more »

Shoppers' Stop to set up 35 Mustang outlets in 3 yrsFinancial ExpressEvery Mustang shop-in-shop will be spread across 400 sq ft each like other branded denim shops-in-shop including Pepe and Levis, as Mustang will be ...

Roger Cox Outdoors gear I now know is no more likely to be ethically produced ...Scotsman... when the Ethical Consumer team studied jeans, a pair of Bishopston fairtrade organics scored 16.5, whereas Gap and Levi's scored 6.5 respectively and ...and more »

Jean shorts aren't long on styleMilwaukee Journal SentinelShe hid her horror when I showed up at her shop this week wearing the Levi's jorts I've owned at least 10 years, thanks to our short summers. ...