Mission Mission (blog)Inside the Levi's WorkshopMission Mission (blog)... while still selling a few pairs of jeans. I encourage you to read the rest. This is clearly not “formula retail,” so perhaps that explains why Levi's ...

Apparel Tags Now Promote Caring For Clothes AND Planet EarthMediapost.comStarting in January 2010, Levi's clothes in the US will feature the care tags; global tags will launch that fall. The project was 18 months in the making, ...

Chicago TribuneShort skirt could truncate careerChicago TribuneGrowing a beer gut or wearing "mom jeans" are not good options. Dear Desperate: Glad to hear you've ruled out mom jeans for your man! You can buy Levis ...and more »

The Film Stage (blog)Watch This: John Hillcoat's Levis CommercialThe Film Stage (blog)And, more importantly, this commercial for Levis Jeans, directed by John Hillcoat (The Proposition, The Road), is something to marvel at. ...News :: Wieden+Kennedy, Levi's, Director John Hillcoat "Go Forth" Into ...SHOOT OnlineWatch: John Hillcoat's Amazingly Poetic Levi's TV CommercialFirst Showing (blog)all 4 news articles »

Here's the virtual buzz around the virtual water coolerThe AgeThe campaign has been a great success since taking off more than two months ago, having gained 1800 followers and given away about 200 pairs of Levi jeans. ...and more »

The Return Of Levi's 501 BrandBranding Strategy InsiderBy 1987, sales of Levi's jeans were 20 times what they had been just three years earlier. * The commercial also boosted sales of boxer shorts, ...and more »