Lee Cooper jeans appoints 999 as marketing agencyMarketingLee Cooper competes with US denim brands Levis, Wrangler and Lee. Following a series of management reshuffles over the past 18 months, and having celebrated ...

College students often fail to dress to impressKansas State CollegianIf wearing a tucked-in plaid shirt, belt, Levi jeans, cowboy boots and a hat all at the same time is completely necessary, there should probably be a ...

Opinion: Republicans take notice of the 'Perot Effect'DigitalJournal.comHey, choice is good, we are American's, we have Levi, Wrangler, Gap, Guess, Tommy and tons of other jeans to choose from. We have Coke and Pepsi---we LOVE ...and more »

Levi's campaign centers on BraddockPittsburgh Post GazetteFinding the right images to represent Levi's 2010 "Go Forth: Ready for Work" campaign would take far more effort ...and more »

New York TimesFor Causes, It's a Tougher SellNew York Times... little luxuries (goodbye Starbucks, hello Dunkin' Donuts) or the penchant for designer duds (goodbye 7 for All Mankind, hello Levi's 501 jeans). ...

Levi's unveils focus on working heritageMarketingThe brand's modern jeans, which began to appear in the 1920s, were traditionally worn by workers, including cowboys and lumberjacks. Levi Strauss has now ...