USA: Levi's Proclaims 'We Are All Workers'BharatTextile.com (subscription)The Levi's® brand epitomizes classic American style and effortless cool. Since their invention by Levi Strauss in 1873, Levi's® jeans have become the most ...

Business LineGame-changers of 2009Business LineEarlier this year, Levi's announced that Indian consumers could buy their jeans on equated monthly instalments (EMIs). The offer has been a runaway success. ...and more »

Priyanka Chopra is set to enter the Guinness Book of World Records.India TargetTo put the icing on the cake, it appears that Priyanka has been picked as the brand ambassador for Levis for their new Diva range of jeans. ...and more »

Dress up your denim for the holidaysHilton Head Island Packet... a jeans-and-T-shirt kind of gal. Janine Chilton-Faust, vice president of women's design for Levi's, shared some tips on dressing up denim this season. ...and more »

Factbox: Foreign firms that withdrewReutersPrivately owned Levi Strauss & Co of San Francisco pulled out of China in 1993 over human rights concerns at a time when demand for jeans there was soaring. ...and more »

Spiegel OnlineA Wall Separates Merkel and the Land of Her DreamsSpiegel OnlineAt the time, she wore Levi's jeans that an aunt had sent her from the West, and because she longed for freedom, she also longed to see the country that had ...and more »