Blue jeans selling strong, but high-end sales could sufferUSA TodayVF reported revenue from Wrangler jeans was up 3% in the first quarter of 2009, and Lee revenue was up 7%. Levi's non-denim Dockers brand has been hit hard, ...High-End Jeans Take A Battering As Old Standbys ThriveMediapost.comall 4 news articles »

How Corporate Branding is taking over the worldOpEdNewsSo strong is this "morbid and sometimes violent reactivity to the semiotics of the marketplace" that she has the buttons on her Levi's jeans ground smooth ...and more »

Preshrunk PricesNew York Times... for jeans for no reason at all — those days are over,” said You Nguyen, the senior vice president of women's merchandising and design for Levi Strauss ...and more »

Fibre2fashion.comLevi's encourages consumers to donate unwanted clothing.Fibre2fashion.comThe care tag initiative aims to increase the life cycle of Levi's jeans and other clothings. It came at the heels of a life cycle assessment on a pair of ...

Celebrities can't get enough of denim trendThis is LondonThe Knight & Day star, along with real-life leading lady Katie Holmes, paid homage to the 70s with their love for Levi's in NYC recently. ...and more »

CNETThe key to Apple's success? FocusCNETEven though they made money in those new markets, they started losing sales in jeans and so they cut back on selling the other stuff and won their brand ...