Giorgio Armani will launch Emporio Armani Diamonds for Men this August. The new fragrance will be dedicated to young urban men that love the spot lights.

The image of Emporio Armani Diamonds for Men is Josh Hertnett.

The woody gourmand fragrance was developed by perfumer Jacques Cavallier and features notes of bergamot, gaïac, cedarwoods, vetiver, Szechuan pepper, cocoa and ambroxan.

Emporio Armani Diamonds for Men will be available in 30, 50 and 75 ml Eau de Toilette and in matching grooming products.