In 1981 Tonino Lamborghini created his first watch under his own name and he made a prestigious brand reinterpreting the historic values and the symbolism specific to his family.

Since then the brand evolved and expended the concept of luxury to a new level: watches, sunglasses, perfumes, all kinds of accessories, outfits, furniture etc.

Nowadays Tonino Lamborghini focuses on perfumes using an invisible power, the invisible power of the veritable man controlled by passion and energy.

Tonino Lamborghini created three perfumes inspired by the three sides of the contemporary man: Mitico, Forza and Feroce. The power of the bull concentrated in the essence of the perfume. In every man it lays an invisible, latent force.