Lancôme has recently revealed the next perfume of the House, Magnifique.

The fragrance will be launched this coming August and will be fronted by actress Anne Hathaway.

The tag line of the newest fragrance of Lancôme will be “You are unique; you are Magnifique”.

Bulgarian rose, saffron essence, cumin, Mai de Grasse rose, sandalwood, jasmine and vetiver are magical ingredients of the magical potion developed by perfumers Olivier Cresp and Jacques Cavallier.

Magnifique is “meant to be an olfactive interpretation of red”.

Lancôme will also launch a video web portal, Magnifique-Women.com